Who We Are

Co-founded by Fahad Al Hokair, a dynamic Saudi entrepreneur  with several years of experience in franchise development, operations, and investment and founder of VEDA Holding (a private equity and venture capital firm based in Riyadh that supports more than 15 startups and mature companies  in fashion, retail, real-estate and F&B and contributes to their development and innovation by providing value and growth capital), and by Walid Hajj, one of the most recognized F&B leaders in the region, our company’s name and mission, based on our ‘Food For Thought’ slogan, signifies momentum, optimism, and positive experiences.